October 21st, 2011
While there are literally dozens, if not hundreds of things you could do to interact with Facebook while at your tradeshow, let’s look a few of the basics. Are you covering these?
Does your blog (assuming you have a blog) have a Facebook page widget inviting readers to connect (like) with you? That’s a must. Every [...]
October 21st, 2011
Goodness, it has been almost two weeks since the IAEE Mid-Year Meeting in Washington D.C. where I had the privilege of learning from some of the very best social media gurus. The day-long session was Social Media Exposed, and it was taught by Rick Calvert from Blogworld, Jason Falls of Social Media Explorer and DJ Waldow of Blue [...]
[ Read More ]October 21st, 2011
Moving tradeshow attendees from tire-kicking to closing a deal is the holy grail of tradeshow marketing. After all, nothing happens until a sale is made.
So what can you do to get people to actually close a deal?
First, you gotta HAVE a compelling deal. If all you’re offering is a warmed-over widget with a new color [...]
October 21st, 2011
Imagine… getting marketing direction from target market?
Well, that is what will happen in the online event, From Conversation to Contracts!! The show organizer community WANTS to tell you the most effective way to reach them. What a remarkable time it will be, to listen to what works and what is a waste of your marketing dollars.
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